This is a bold elegant serif typeface. Is inspired by 70s style. Blood Orange works great as a logotype, in magazines, headlines, posters, advertising and packaging. It’s at its best in short sentences since it’s so bold, but can be used for a bit longer text passages too, with some spacing added. As a product of the modern era, Blood Orange is fully equipped with plenty of OpenType goodness: Contextual Alternates and Standard Ligatures do their usual trick in smoothing certain letter combinations, and they’re automatically on. In addition it has a wide range of Discretionary Ligatures, Stylistic, Swash and Titling Alternates that you can trigger on from OpenType controls in any OpenType savvy program, or manually select the suitable variations from the character window. Try these alternates for more eloquent designs, but remember to treat them like you would treat really strong spices: just a bit at a time. See the full range of the alternative glyphs on the specimen posters.
