Delve into the dynamic world of Rethink, a leading global independent creative agency that has been making waves since its inception in Vancouver in 1999. With a robust presence in key cities such as New York, Toronto, Vancouver, and Montréal, Rethink has established itself as a creative powerhouse, shaping the landscape of the advertising and design industry.
In a bold move toward innovation and design excellence, Rethink introduced Rethink Sans in 2023, a font curated by Rethink’s ECD of Design, Hans Thiessen. This bespoke typeface was meticulously crafted to empower designers within the Google Workspace, providing a tool that instills confidence and precision in their creative endeavors.
Derived from DM Sans by Colophon Foundry, which, in turn, draws inspiration from Poppins by Jonny Pinhorn, Rethink Sans represents a thoughtfully turbocharged evolution of its predecessors. Beyond its deceptively simple appearance, this font boasts weight-specific tracking, ensuring a harmonious visual experience across various weights. Additionally, Rethink Sans introduces two styles of circled numbers, easily accessible with a simple keystroke, and tabular lining figures straight out of the box.
Rethink Sans is more than just a typeface; it’s a testament to Rethink’s commitment to advancing design capabilities. By seamlessly integrating thoughtful features, Rethink Sans aims to enhance the creative process, allowing designers to express their ideas with precision and flair. As Rethink continues to redefine the creative landscape, Rethink Sans stands as a beacon of innovation and a powerful tool for designers seeking to elevate their work within the ever-evolving digital ecosystem.
